cover 42
Members of the Kardashian family have put in considerable effort to build massive social media followings for their individual brands, but recent data suggests that not all of their followers are legitimate.
Kylie Jenner, along with sisters Kim, Khloé, and Kourtney, are reportedly facing a flood of bots on their Instagram accounts.
Social media and influencer agency Socially Powerful, in collaboration with Modash, published a study on their site revealing the eye-opening figures behind some of the Kardashian brands’ social media followings.
According to the data, Khloé Kardashian’s Good American fashion brand has around 30% fake followers on Instagram, amounting to over 740,000 fraudulent accounts out of its more than two million followers.
Meanwhile, Kourtney Kardashian’s lifestyle brand, Poosh, appears to have just under 29% fake followers, with 4.6 million accounts currently following its Instagram.
The data also highlighted Poosh’s alarmingly low social engagement rate, sitting at just 0.10%.
Kim Kardashian’s SKIMS brand also faced scrutiny, with nearly 29% of its Instagram followers believed to be fake. Despite significant revenue growth since its 2020 launch, it seems the brand may still be relying on fake followers to enhance its image.
Kylie Jenner’s makeup brand, Kylie Cosmetics, is also affected, with nearly 28% of its followers deemed “fake.” Out of its 24 million followers, around six million are reportedly not real.
We have contacted the Kardashians’ representative for a comment.
This isn’t the first time Kylie Jenner has faced accusations of inflating her social media numbers with bots.
In February 2025, inBeat.co conducted an audit of the 27-year-old’s online following, revealing that less than a quarter of her 394 million followers are believed to be real. According to the site, 24%—or just under 95 million—of her followers are genuine.
One frustrated individual shared their thoughts, saying, “It’s bad enough they filter and photoshop images to sell a fake face/body… but this is just ridiculous. We need more transparency on social media!”
However, not all the news is negative for the Kardashian family. Kim Kardashian’s SKIMS has acquired SKKN by Kim in a move to consolidate all of her business ventures.
Kim, who serves as the company’s chief creative officer and cofounder, said, “My mission has always been to create products that resonate deeply—whether it’s shapewear and lingerie that empowers or makeup and skincare that transforms. Uniting everything under the SKIMS brand streamlines that vision.”
Kim’s previous makeup ventures, KKW Beauty and KKW Fragrance, each closed their doors—the former in 2021 and the latter in 2022. Now, with SKIMS, she is set to try again, as it’s believed the brand will launch beauty and fragrance products in 2026.
Regarding the new merger, Kim’s SKIMS partner Jens Grede shared the reasoning behind the move.
She explained, “This acquisition isn’t just about growth. It’s about the strength of our brand and our ability to enter a new category with authority.”
