phub 2025 popular trends terms
In 2024, the United States maintained its position as the country generating the highest volume of traffic. This aligns with its large population. France ranked second, with analysts suggesting the increased traffic may be related to the influx of visitors and athletes for the Paris Olympics. The Philippines, Mexico, and the United Kingdom followed, ranking third, fourth, and fifth, respectively. Collectively, the top 20 countries accounted for 79.2% of the total daily traffic.
Data from the website indicates a decrease in average visit duration, with users spending 9 minutes and 40 seconds per visit, a reduction of 29 seconds. The 18-24 age group showed a more significant decrease of 79 seconds, while the 65+ age group increased their average visit time by 83 seconds. Among countries, Mexico recorded the longest average visit time at 11 minutes and 1 second, followed by the Netherlands at 10 minutes and 51 seconds. The United States ranked third, with an average visit duration of 10 minutes and 37 seconds.
Data indicates that female users spent an average of 17 seconds longer on the platform than male users. Globally, female users represented 38% of the platform’s audience, showing a 7% increase in 2024. This growth may reflect evolving societal attitudes towards female sexuality
The data indicates a higher prevalence of searches for lesbian-related content among female users, including specific terms such as ‘scissoring’ and ‘oral sex’. Regarding performer popularity, Angela White was the most searched, followed by Abella Danger and Violet Myers. Lana Rhoades maintained her 2023 ranking in fourth place, and Eva Elfie was the fifth most searched performer
In terms of category popularity, ‘MILF’ became the most searched, surpassing ‘lesbian,’ which had held the top position for the previous two years. ‘Anal’ ranked second, followed by ‘Japanese,’ ‘lesbian,’ and ‘mature.’ In the United States, ‘Ebony’ remained the most viewed category, consistent with the previous year. In Canada and Australia, ‘lesbian’ content continued to be the most popular, mirroring the trend from 2023.
The ‘anal’ category’s popularity showed regional variation, ranking as the top category in Russia and several other countries. For the fourth consecutive year, ‘hentai’ was the most searched term globally. Notably, it also became the most searched term in the United States for the first time. ‘MILF’ retained its second-place ranking, followed by ‘pinay,’ ‘lesbian,’ and ‘anal.’
